Design a Purposeful Brand identity in Illustrator with Sara Gonzalez Hernandez скачать в хорошем качестве

Design a Purposeful Brand identity in Illustrator with Sara Gonzalez Hernandez

#adobelive #graphicdesign #branding #illustrator Embark on an empowering journey with Sara Gonzalez Hernandez, an expert in purposeful design and branding. Explore vital topics on nurturing creativity and social responsibility. In this session we will... Craft a full brand strategy for a Mental Health Awareness Club Understand the creative journey behind brand design: including research, conceptualization, and brand development Grasp the art of selecting fonts, colors, and crafting logos that leave a lasting impression. Subscribe to the Adobe Live YT Channel: https://bit.ly/adobeliveyoutube Guest Sara Gonzalez Hernandez is a freelance brand designer based in London, UK: https://bypandora.studio Host Kieron Lewis is a freelance graphic design based in London, UK: https://kieronlewis.com/ Subscribe to Adobe’s Podcast: https://adobe.ly/inthemaking Music by Chillhop Music: https://chillhop.ffm.to/creatorcred ----- Join us LIVE on Behance: https://www.behance.net/adobelive 00:00 Start 01:45 Intro to Sara and her work 03:57 Examples of work and context for design 10:47 Imposter Syndrome Club exploration w/ keywords 18:01 Imposter Syndrome Club concept 21:26 Visual identity, exploring color palettes 27:30 Choosing fonts for the project 33:12 Working w/ grids in Illustrator 36:22 Playing with letterforms to stay on theme 50:48 Designing with grids 53:54 Managing clients and finding balance 59:56 Imposter Club chat poll 1:04:24 Combining letter forms, visualizing logos 1:14:4 Using the “m” as an icon 1:15:21 Sara’s use of other apps for branding 1:19:01 Recap 1:22:56 Inspiration within the community