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In this video, Gym Launch CEO, Cale Owen shares what 14 years in the trenches with Gym Owners REALLY taught him. Inside this 101-minute monster of a deep-dive, you'll learn the 25 lessons that build 7-Figure Gym Empires INCLUDING the pricing models, sales frameworks, retention strategies, and leadership principles that actually work in today's fitness landscape. Chapters: 00:00 - Introduction 01:15 - The Model Matters 05:40 - Wedding Cake Gym Profit Model 15:30 - Billing Every 28 Days 17:45 - Core Business Functions 22:10 - Four-Layer Marketing Funnel 27:20 - Lead Nurture Pillars 33:15 - CLOSER Sales Framework 38:40 - Client Onboarding 41:30 - 90-Day Client Journey 43:15 - Retention Strategies 48:00 - 60-Day LTV System 50:45 - Golden Ticket Upsell 53:30 - Hiring Hierarchy 57:15 - Effective Hiring Process 1:01:30 - Tracking Key Metrics 1:04:45 - Market Saturation Myth 1:07:30 - Calculating Gym Capacity 1:09:45 - Understanding Margins 1:13:30 - Focus on What Works 1:16:45 - Volume Beats Luck 1:20:15 - Field of Dreams Myth 1:23:30 - Setting High Standards 1:26:00 - Perfect Day Structure 1:29:15 - Community Support 1:31:30 - Taking Action 1:34:00 - Conclusion Ready to take your Gym to the next level? Book a Free Strategy Call with our team: https://www.gymlaunch.com/contact