Pamela Slea (Boltive) - Media Tech Talk скачать в хорошем качестве

Pamela Slea (Boltive) - Media Tech Talk

Media Tech Talk #009 - Pamela Slea (Boltive) Pamela Slea, President of Boltive, joins Daevid Richards and Paul Luckett to unpack one of the most under-discussed problems in digital advertising: bad ads. From malvertising and celebrity-impersonation scams to privacy compliance and AI-driven detection, this episode explores how publishers can protect users in real time. In this episode: (00:00) – Intro: The invisible problem of bad ads (02:00) – Pamela’s career: Google, AppNexus & purpose-driven ad tech (06:00) – What Boltive does and why it exists (09:30) – How prevalent malicious and miscategorised ads really are (14:00) – How bad actors evade detection (18:00) – AI, synthetic users & real-time threat detection (23:00) – Privacy Guard, CMP gaps & compliance challenges (30:00) – How ads are scanned before they render (38:00) – Publisher risk, legal exposure & brand trust (50:00) – Leadership, ethics & Boltive’s mission 💬 Guest: Pamela Slea – https://boltive.com | LinkedIn:   / pamelaslea   🎧 Hosts: Daevid Richards –   / daevidrichards   Paul Luckett – https://www.luckettmediaconsulting.com |   / paul-luckett   Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising. #MediaTechTalk #Boltive #AdSecurity #Programmatic #PublisherTech #Privacy #FraudPrevention #MediaInnovation