S3 E26: Peddling Poison: When the product sucks, can marketing save the day? скачать в хорошем качестве

S3 E26: Peddling Poison: When the product sucks, can marketing save the day?

Can you truly market a subpar product and come out on top?  On this episode we explore the realities of marketing a product that simply doesn’t deliver. From Crocs to Google to Santorini, we’ll explore real-world examples of brands attempting to win with a product that falls short.  We will explore: Why marketers should always be asked about product How a bootstrapped company did very little promotion yet found success by addressing a defined market need. How Jack shaped a product for a SaaS company, and helped it pivot from a code quality platform to a finance platform. How a terrible product (Crocs) became popular  Why Google has failed at over 250 products The nuances of product quality when comparing B2B to B2C customers This episode is hosted by: Brand Strategist Jack Ferguson And Product Marketing Specialist Alex Urquhart Find Jack on LinkedIn here (  / jackfergusonmymm  ) Find Alex on LinkedIn here (  / alex-h-urquhart  ) Follow The Push on YouTube here (   / @thepushmedialab  ) Follow The Push on LinkedIn here (  / thepush  ) Follow The Push on TikTok here (  / thepushmedialab  ) Follow The Push on Instagram here (  / bethepush  ) Visit The Push website here (https://bethepush.com/) Visit Jack’s personal website here (https://jackferguson.co/) Visit Alex’s personal website here (https://www.market-science.co/)