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I’m going to share a secret hack with you, which will help you to get way more insight into your target audiences, with a free search in AnswerThePublic.com. This hack centres around the word ‘for’. To show you how it works, I’m going to imagine I’m working for a running shoe brand. Just type “Running shoes for” into the main search bar on the landing page, and scroll down to the alphabetical options at the bottom of the results page. You’ll have an absolute ton of insights about the people that are looking for running shoes, and their needs. If you sell running shoes, I'll wager they'll be some interesting nuggets in here for you. A unique PR hook, a new way to categorise your products on your e-commerce store. Or just a good old fashioned bit of content. This method works for all kinds of brands, products and services... Sell skin cream? Then try “skin cream for” - and discover all the weird and wonderful reasons people are looking for your products... Saucepans for? Try it. Yes. Lot's of very specific reasons here too.... turns out going deep into the “for” branch of ATP unlocks all kinds of insights.