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🎙️ In this episode of Unscripted, host Kirsten Lecky sits down with Ben Cash, CEO of Reason One, for a conversation that goes far beyond work. Ben shares stories from growing up in Nashville in the 1970s, when riding bikes around the neighborhood and recording episodes of The Twilight Zone on VHS were part of everyday life. Along the way, he reflects on his early passion for music, earning multiple degrees in trombone performance and how that creative foundation eventually led him into the world of digital and technology. The conversation explores the surprising parallels between music and digital work. Ben talks about the balance of technique and creativity, how musicians helped shape his early teams and why storytelling and purpose matter as much as technical skill. Outside of work, Ben shares what life looks like today with a busy family, twin daughters who love crafting, a son preparing for college and the joy of slowing down with a quiet evening, good conversation and a favorite wine bar. From early jobs at a steakhouse and movie theater to reflections on mentors, family and gratitude, this episode is a reminder that behind every leader is a story shaped by curiosity, creativity and community. 👉 Don’t forget to like, comment and subscribe for more Unscripted stories: / 7339271137203298304 Kirsten Lecky EVP, Insights and Growth, WG Content 🔗 / kirstenmlecky Ben Cash CEO, Reason One 🔗 / thebencash #Unscripted #HealthcareMarketing #DigitalStrategy #Leadership #Creativity #Storytelling Timestamps 0:00 Introduction 0:08 Meet Ben Cash, CEO of Reason One 0:29 A little about Ben and growing up in Nashville 0:52 Favorite things to do as a kid 1:42 Discovering music and The Twilight Zone 2:23 A career in music and playing the trombone 3:02 Transitioning from music to digital 3:48 Creativity, technique and storytelling 4:50 Lessons from musicians and early digital teams 5:55 Does Ben still play music today? 7:18 Free time with family and favorite evenings 8:21 Parenting creative kids and crafty twins 9:02 A son preparing for college and future diplomacy 9:45 Ben’s first job at a steakhouse 10:20 Working at a movie theater in high school 11:04 Shows Ben and his wife love to binge 11:44 Why Mad Men stands out 12:54 Early role models and lessons from his dad 14:46 A moment of personal growth and accountability 15:08 What’s bringing Ben joy right now 16:07 Gratitude for meaningful client relationships 16:38 Collaboration in music and healthcare