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In this deep-dive interview, Justin Pfeifer, Principal at Southwest Sales, joins John Mitchell and Scott Stockham of Repfabric to talk about how one of the leading plumbing and lighting rep firms in the Southwest is scaling through collaboration, technology, and a strong team culture. From humble beginnings digging trenches in Houston to helping lead a 70+ person rep agency across Texas, Oklahoma, and New Mexico, Justin shares how Southwest Sales stays ahead of the game with: ✅ Strategic use of Repfabric for real-time collaboration and CRM adoption ✅ Turning data into action through dashboards, tagging, and follow-up workflows ✅ Building a thriving ESOP culture that drives ownership and accountability ✅ Smart onboarding and offboarding practices based on performance data ✅ Embracing AI tools like ChatGPT for job descriptions, presentations & future plans ✅ Creating a multi-generational succession plan that keeps their agency future-ready Whether you’re looking to boost your CRM usage, grow a rep firm the right way, or build a culture of ownership—this episode is full of real-world takeaways from a rep agency doing it all. ⸻ 🔗 Learn more about Southwest Sales: https://southwestsales.com 📌 Learn more about Repfabric: https://repfabric.com