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Work With My Agency (The Moonlighters): https://themoonlighters.com/apply/?ut... Join my Skool community: https://www.skool.com/facebook My 22 Page Written Guide On How To Setup And Optimize Your Ads: https://themoonlighters.com/guide/?ut... If you are new to this channel, there's a bit you should know about me... 2012 - Sold my first product online, a camping blanket. 2014 - Opened my first shopify store and launched my first facebook ad 2017 - Sold my shopify store 2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails. 2019 - Joined BarkBox as Director of Emerging Channels 2020 - Ran ads 2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE. 2022 - Started The Moonlighters 2023 - Started exclusively hiring top 1% media buyers. 2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served. Free Resources: Ad Creative Library: https://themoonlighters.com/creative/... All My Free Stuff (Ad Creative Library, Etc, etc, etc,): https://themoonlighters.com/free/?utm... Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-stud... Connect on Instagram: / sampiliero Join my team: https://themoonlighters.com/careers/?... ------------------------- In this video, I break down exactly how to write killer Google Ads that are optimized for the 2026 algorithm. You’ll learn how to craft powerful google ads copywriting and effective google ads headlines that capture attention and convert. I also walk through how to write google ads descriptions that boost clicks and explain why your google ads structure could be the reason your campaigns aren’t scaling. If you're running performance max ads, I share my exact performance max strategy to help you drive better results. Whether you're targeting non branded search ads, diving into demand gen ads, or trying to improve your return on ad spend, this video has you covered. I’ll show you how to do google ads optimization the right way — from how to improve ctr google ads, to how to lower cpc google ads while maintaining volume. Plus, we cover smart ad creative strategy and how to scale using ppc strategy 2026 principles. This is everything you need to write high converting ad copy, follow google ads best practices, and master paid search marketing. Whether you're new or experienced in ppc copywriting, the techniques here will help you take your campaigns to the next level with better google ads scaling strategies.