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In the past, the physicians (ophthalmologists) were considered next to God by the society. The society is changing, and as doctors, we should be aware of strategies- how to respond to these changes. It is not easy for every eye surgeon to invest abundant fund to have a financially prosperous medical (ophthalmology) practice and in today's world of tough competition from corporate chains an increasing number of solo ophthalmologists are finding it difficult to sustain, grow, each year and prosperous further. In this presentation, Dr Vidushi Sharma of SuVi Eye Institute Kota India shares pearls for all medical physicians and eye surgeons how to respond to these changes to survive and do well. BRIEF BIODATA OF DR. VIDUSHI SHARMA, MD (AIIMS), FRCS (UK) Dr. Vidushi Sharma did her basic medical education (MBBS) from All India Institute of Medical Sciences, New Delhi, India. She then did post graduation in Ophthalmology from the prestigious RP Centre for Ophthalmic Sciences, AIIMS, New Delhi. Thereafter pursued ophthalmic education in United Kingdom and obtained FRCS degree from the Royal College of Surgeons, Edinburgh, UK. She then joined as a Senior Resident in the Oculoplastic Unit of RP Centre AIIMS and worked there for three years. She then pursued her interest in Oculoplastic surgery further at the Sydney Eye Hospital, University of Sydney, Australia and did a fellowship in Oculoplastic surgery and Pediatric ophthalmology subspecialties. Dr. Vidushi returned to India and set up the SuVi Eye Institute and Research Centre (www.suvieye.com) with her husband, Dr Suresh K. Pandey, at Kota, Rajasthan, India in February 2006. She has published more than 30 papers in peer-reviewed national and international journals including such prestigious ones as Archives of Ophthalmology and the American Journal of Ophthalmology. She has also presented papers at major international ophthalmic conferences including the American Academy of Ophthalmology. Dr Vidushi has been invited to deliver key note lectures related to Changing Trends in Medical Practice, Practice Management, Group Medical practice, etc. by various forums. Dr. Vidushi can be reached at Suvi Eye Institute & Lasik Laser Centre, C 13 Talwandi, Kota, Rajasthan, India, Phone +91 744 2433575, +91 9351412449, E-mail [email protected], website www.suvieye.com