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The panel discussion at AbilityNet's TechShare Pro 2025 focused on strategies for influencing accessibility initiatives within organisations, emphasising the importance of tailoring communication to different stakeholders, using data and storytelling effectively, building trust, and fostering an evolving movement toward accessibility that balances business benefits with user needs, while highlighting challenges such as language sensitivities and the need for continuous education and collaboration among advocates and decision-makers. Main speakers consisted of: Gareth Ford Williams - Ab11y.com Kinga Koziol, Ocado Technology Lidia Best, European Federation of Hard of Hearing People ( EFHOH) Johny Cassidy, BBC Susanna Laurin, IAAP EU Shani Dhanda AbilityNet is a charity that believes in a digital world accessible to all. Discover TechShare Pro: https://www.techsharepro.com #A11y #Accessibility #DigitalInclusion Subscribe to AbilityNet’s newsletter: https://abilitynet.org.uk/sign-up-for... Twitter: / abilitynet Facebook: / abilitynet LinkedIn: / abilitynet Support us: https://abilitynet.org.uk/support-us Join us for AbilityNet's TechShare Pro event: https://techsharepro.com