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This episode takes you inside Big Festoon as Elisabeth Carley-Leonard shares how being unapologetically herself helped her grow a £100k business in under a year. Join us at the next Big Festoon → https://www.iatqb.com/BigFestoonArena Connect with the guest Elisabeth: Website: https://www.vibesandvisibility.com/ Instagram: / elisabeth.carleyleonard Vibes & Visibility Instagram: / vibesandvisibility Inside this conversation This is a live, unfiltered conversation recorded at Big Festoon, featuring social media strategist and speaker Elisabeth Carley-Leonard. Elisabeth breaks down: How her agency went from launch to £100k turnover in 10 months Why confidence matters more than “perfect” social media strategy What happens when you stop trying to look cool and start showing up honestly The psychology behind why imperfections build trust (the pratfall effect) How embracing “main character energy” changed her visibility and income If you’re building a personal brand, running a service business, or struggling to show up consistently online, this episode will resonate. Key themes discussed Building confidence before building strategy Authenticity vs. polish on social media Turning personality into a commercial advantage Visibility, self-belief, and momentum in business Why being relatable converts better than being flawless ------------------------------ The Big Festoon is a high-energy business event for people who want to grow without shrinking themselves. It’s about visibility, creativity, connection, and doing business differently. 🎥 Filmed live at the Your Video Team pop-up studio at Big Festoon Spooktacular October 2025 👉 Want the YVT Studio at your event? Bring a fully equipped video podcast studio directly to your conference, expo or live event. We capture powerful stories, headline interviews, audience moments and high-impact promotional content, all filmed, edited and delivered by Your Video Team. 📩 Enquiries: accountmanager@yourvideoteam.co.uk 🌐 yourvideoteam.co.uk