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Why Japanese Denim Is So Expensive | So Expensive

A pair of typical blue jeans might not cost you much, but it could set you back a few hundred dollars if it's the renowned Japanese selvage variety. Japanese denim from a brand like Momotaro in Kojima, Japan, can cost over $2,000. Today, Japanese denim is often regarded as one of the finest types of denim in the industry. So what's so special about Japanese denim? And why is it so expensive? For more information about Momotaro, visit: https://momotaro-jeans.com/ Editor’s Note: In this video, the translation at 10:40 is incorrect. The year should be 1965, not 1964. The correct translation of Manabe’s quote is “It was during this time that jeans production began in Kojima, in 1965.” Insider regrets the error. MORE SO EXPENSIVE VIDEOS: Why Ant Egg Caviar Is So Expensive | So Expensive Food    • Why Ant Egg Caviar Is So Expensive | ...   Why Cloves Are So Expensive | So Expensive    • Why Cloves Are So Expensive | So Expe...   Why Kenyan River Reed Salt Is So Expensive| So Expensive    • Why Kenyan River Reed Salt Is So Expe...   ------------------------------------------------------ #JapaneseDenim #SoExpensive #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe:    / businessinsider   BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat:   / 5319643143   Boot Camp on Snapchat:   / 3383377771   Why Japanese Denim Is So Expensive | So Expensive