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From Scenarios to Strategy: Top 3 Methods

This video introduces three methods to link scenario planning to organizational strategy: Scenario Immersion, Wind Tunneling, and Wright & Cairns' variation of Wind Tunneling. It describes their strengths and limitations, and concludes with some general guidelines to apply them in foresight practice. The video is also available in article format:   / from-scenarios-to-strategy-top-3-methods   Support Alex's videos:   / alexfergnani   SELECTED REFERENCES Scenario Immersion Ralston & Wilson (2006). Scenario Planning Handbook: Developing Strategies in Uncertain Times: https://www.amazon.sg/Scenario-Planni... Chermack (2011). Scenario planning in organizations: How to create, use, and assess scenarios: https://www.amazon.com/Scenario-Plann... Wind Tunneling van der Heijden (2004). Scenarios: The Art of Strategic Conversation: https://www.amazon.sg/Scenarios-Conve... van der Heijden, Bradfield, Burt, Cairns, & Wright, (2002). The Sixth Sense: Accelerating Organizational Learning with Scenarios: https://www.wiley.com/en-us/The+Sixth... van der Heijden, K. (n.d.). Scenarios, Strategy, and the Strategy Process. Presearch: Provoking Strategic Conversation: http://www.maureen.ohara.net/WASC/GBN... Wright & Cairns Wind Tunneling variation Cairns & Wright (2018). Scenario Thinking: Practical Approaches to the Future: https://www.amazon.com/Scenario-Think... CREDITS FOR ICONS (The Noun Project): Viktor Fedyuk (Tim P), Jakub Caja, James Cook, Vectors Market, Bismillahirrohmanirrohim, Adrien Coquet, Arthur Shlain, Dillon Arloff, Gregor Cresnar, vectoriconset10, Llisole, rahmat, Siipkan Creative, Grant Taylor Sizemore, Gan Khoon Lay, Alice Design, shashank singh, Postcat Studio, FAEYZA, kareemovic, SBTS, Vectorstall, QualityIcons