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In this exclusive interview with Obi Asika, Director-General of the National Council for Arts and Culture (NCAC), we delve into the intricate balance between his roles as a creative entrepreneur and a public office holder. Obi shares insights on Nigeria's cultural representation on the global stage, emphasizing the importance of preserving indigenous culture while embracing innovation. We discuss the groundbreaking Disney+/IWAJU animated series set in futuristic Lagos, Nigeria, exploring the significance of such projects in showcasing Nigeria's creative prowess. Furthermore, Obi reflects on the trajectory of Afrobeat and its impact worldwide, pondering whether it has reached its zenith or continues to ascend. As the epicenter of culture, music, and entertainment, Lagos often sets the pace for the rest of the country. Obi sheds light on how other regions can keep up with the vibrancy emanating from Lagos and foster their own creative hubs. Of course, no conversation with Obi Asika would be complete without touching on hip-hop. We delve into the perception of hip-hop's marketability and the industry's belief in its resurgence. In closing, we explore the role of government in nurturing the creative industry. Obi shares his views on whether government should merely create an enabling environment or actively engage in oversight functions through agencies like the NCAC. Join us for a thought-provoking discussion on the future of Nigeria's creative landscape.