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Packaging as a Brand Promise: The Gatorade Story

Branding legend Stanley Hainsworth, CEO and Founder of Tether, speaks at the Emerging Brands Summit about how a brand's packaging is its promise to the customer. In this clip he discusses how he guided Gatorade's packaging transformation. Stanley Hainsworth has created branding, design, and advertising for a diverse range of clients such as Google, BMW Motorrad, Pepsi, Under Armour, Microsoft, Amazon, Gatorade and many others. ~ LEARN MORE https://www.emergingbrandsalliance.or... ~ ===== CONNECT WITH THE EMERGING BRAND ALLIANCE LinkedIn: https://www.linkedin.com/showcase/eme... ===== ABOUT THE EMERGING BRAND ALLIANCE The Emerging Brands Alliance provides year-round education, resources, and growth opportunities for brands looking to scale operations. We are a community...where member brand owners can ask questions, network with each other, find educational content and news, and take advantage of resources such as the ‘ask an expert’ forum, co-manufacturers/co-packagers or machinery/materials supplier directories, and much more. Membership is free!