Arun Babu of Fujifilm India, on taking Instax from instant photos to mini movies скачать в хорошем качестве

Arun Babu of Fujifilm India, on taking Instax from instant photos to mini movies

Fujifilm Instax steps into video-led storytelling with the launch of the new Instax Mini Evo Cinema, and in this exclusive conversation with IMPACT Magazine, Arun Babu, Associate Director and Head of Electronic Imaging – Instax & Optical Devices Business at Fujifilm India, explains the consumer gap the brand aims to address, the inspiration behind the cinematic Eras Dial, and how Instax is tapping into short-form storytelling culture. He also speaks about the brand’s collaboration with filmmaker Imtiaz Ali, who has created content using the camera and will judge a nationwide storytelling contest, inviting young creators to share their stories on Instagram, reinforcing Instax’s focus on creativity, community, and new-age content creators. #FujifilmInstax #InstaxMiniEvoCinema #ArunBabu #FujifilmIndia #ImtiazAli #StorytellingWithImtiaz