What is “PESTEL” analysis? скачать в хорошем качестве

What is “PESTEL” analysis?

Get the template: https://youexec.com/presentation-temp... Table of Contents: 00:00 - Introduction 00:59 - Case study: Why Kodak failed (PESTEL analysis) 03:16 - What does PESTEL include 10:06 - How is value chain affected by PESTEL factors 11:16 - How businesses mitigate external risks using PESTEL 11:54 - How to use scenario planning with PESTEL 12:54 - Outro In an ever-evolving global landscape, change is the only constant. Businesses must remain cognizant of the broader external factors that can affect their operations and strategies. Macro environment analysis is a way to understand these overarching influences. By examining various facets of the larger environment and maneuvering the in’s and out’s of the zeitgeist, businesses can anticipate potential challenges and harness emerging opportunities. So follow along as we dive into a variety of factors that impact businesses and their corresponding frameworks for macro environment analysis. We will examine all components of PESTEL, value chain analysis, risk management, and scenario planning. And if any of these terms sound foreign to you, there will also be real-life case studies to make them make sense. And as always, you can download and customize the animated slides we show in this video as a PowerPoint or Google Slides template. To demonstrate just how businesses ebb and flow, let’s first take a look at a company that’s been going through it all. We already know that, as the pioneer of film photography, Kodak faced major hurdles at the dawn of the digital age. Its dominant market position in the film industry made it difficult to shift gears and shortly turned this pioneer into a late adopter, to the point where it filed bankruptcy back in 2012. So what’s been going on since then? To learn more, watch the video in full!