Winter Marketing Q&A with Nick Slavik and Nate Streeter - Aleph Ventures TV I Episode #37 скачать в хорошем качестве

Winter Marketing Q&A with Nick Slavik and Nate Streeter - Aleph Ventures TV I Episode #37

New episode out now on Aleph Ventures TV! In this episode, Haakon Hansen welcomes back Nick Slavik and Nate Streeter to discuss the intricacies of winter marketing for painting businesses. They explore the importance of marketing momentum, the dynamics of seasonal marketing, and the need for a local presence. The conversation delves into accountability versus responsibility in business, the impact of AI on marketing strategies, and the significance of data-driven decisions. The speakers emphasize the value of building strong customer relationships and adapting to the ever-changing marketing landscape. 00:00 Welcome Back and Introduction 01:07 Understanding Winter Marketing Strategies 05:56 Winter Marketing Strategies: A Business Owner's Perspective 08:59 Momentum in Marketing: Building Year-Round Success 12:08 The Role of Social Media in Seasonal Marketing 14:41 Reactivation Strategies: Maximizing Existing Leads 17:47 Understanding Accountability vs. Responsibility in Business 20:54 The Importance of Demand and Labor in Business Ownership 26:44 Marketing Budgets and Time Investment 30:03 The Importance of Local Marketing 38:45 The Power of Multi-Channel Marketing 44:47 Balancing Data and Marketing Strategy 54:18 Defining Business Goals and Growth Strategies 55:14 Navigating Growth: Effort vs. Money 56:21 Shifting Focus: From Commercial to Residential 57:29 Risk Management in Business Relationships 58:42 Benchmarking for Success: Population vs. Revenue 01:00:26 Understanding Cost Metrics for Growth 01:02:35 Evaluating Partnerships and Revenue Growth 01:04:06 Data-Driven Decisions in Marketing 01:05:44 The Importance of Word of Mouth and Referrals 01:08:46 Market Penetration vs. Market Expansion 01:12:54 The Future of Reviews and AI in Marketing Topics Discussed: Painting companies spend about 5–10% on marketing, and starting early boosts momentum. Winter marketing needs a different approach than summer. Local presence, added value, and understanding customers drive results. Marketing constantly evolves, requiring adaptation and openness to new tech. Data-driven decisions and strong customer relationships improve long-term success. Check out their previous episode on @‌AlephVenturesTV:    • Marketing Minutes Clip      • Marketing Minutes: Episode 04      • Marketing Minutes: Episode 03      • Marketing Minutes  Episode 02      • Marketing Minutes  Episode 01      • How to win with Direct Mail - Aleph Ventur...      • 7 Brutal Truths About Marketing - Aleph Ve...      • Big Bets for 2025 Marketing Strategy - Ale...      • Nick Slavik  - Aleph Ventures TV | Episode 10   #MarketingTips #BusinessGrowth #SmallBusiness #EntrepreneurLife #DigitalMarketing #MarketingStrategy #BrandBuilding #CustomerExperience Where to find Aleph: https://aleph-ventures.com/ 🔗 Visit our website: https://alephholdings.com 📸 Follow us on Instagram: @‌AlephHoldings Music Provided by: https://www.soundstripe.com/