Why Great Marketers Think Like Data Scientists, with Eric Seufert. скачать в хорошем качестве

Why Great Marketers Think Like Data Scientists, with Eric Seufert.

When we heard Eric Seufert talk at the Meta Summit we knew we had to have him on the show. Eric is the founder of Mobile Dev Memo and partner at Heracles Capital, and he joins us today for a deep dive into how today’s smartest marketers approach measurement. We unpack the difference between deterministic and probabilistic attribution, why incrementality testing beats last-click reporting, and how to make sense of CAC, LTV, and payback periods across different business models. Eric shares insights on Meta’s evolving AI infrastructure, signal loss, and platform opacity, explaining why a single tool can’t give you the full picture, and why the greatest marketers are the ones that think like data scientists. He also introduces the concept of signal engineering: how to guide automated ad platforms by sending higher-quality signals and intent data. If you’re enjoying the podcast, please hit the subscribe button, comment, share and like - it helps us reach more people, get more great guests on the show and keep bringing these episodes to you every week. If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6 00:00 Introduction 06:42 The Role of Discord in Gaming Advertising 09:21 Eric's Journey in the Gaming Industry 19:04 Understanding Freemium Models in Mobile Gaming 26:08 Incentivized Advertising in Gaming 29:55 Understanding Measurement Tools in Advertising 30:24 Deterministic vs. Probabilistic Measurement 33:14 Attribution Models and Measurement Tools 39:16 Geo Lift Studies and Their Application 43:03 Common Sense in Marketing Measurement 54:10 Operationalizing Incrementality Testing 56:25 Understanding Incrementality and Testing Strategies 01:00:33 Navigating the Meta Ecosystem and AI Changes 01:06:40 Signal Engineering and Optimizing for Conversions 01:09:44 Radical Experimentation in Creative Strategies 01:21:55 Breaking Out of Targeting Loops Meta's AI advertising playbook (with Matt Steiner): https://podcasts.apple.com/us/podcast... Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_sou... Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source... Aftersell. https://www.aftersell.com/operators Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:   / @operators9   Subscribe to the Finance Operators Podcast here:    / @financeoperatorsfops   Sign up to the 9 Operators newsletter here: https://9operators.com/