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🎙️ Episode Title: Empathy as a Service: The ROI of Caring in Real Estate 💡 This Episode's Winning Factor: Empathy isn't just a soft skill—it is the ultimate competitive advantage that turns transactional moments into lifetime loyalty. ▶️ Episode Summary: Is empathy a weakness or your greatest business asset? In this powerful episode, Mike and Tim break down "Empathy as a Service" and why the most successful leaders prioritize the human over the deal. Moving from a Transactional Mindset to a Change Agent Mindset requires seeing the person behind the contract. From Tim’s deeply personal story of leadership during a family crisis to Mike’s decision that cost him a listing but gained 17 referrals, this episode proves that doing the right thing is always the right business move. ⏱️ Key Moments: Empathy as Oxygen: Tim shares a personal story about how a leader saved him during a family crisis, proving that empathy creates the "air" your team needs to survive and thrive. The Leadership Reality: "People don't quit companies; they quit leaders." Why empathy is the primary retention strategy for high-performing teams. The "High D" Advantage: Why empathy isn't just for the soft-hearted—it is the "closer" for high-driver personalities and the secret weapon for negotiation. The 17-Transaction Decision: Mike reveals how advising a client not to sell their home resulted in a decade of loyalty and 17 future transactions. Empathetic Urgency: How to lead through crisis and recognize that "moving" is one of the top stressors in life, requiring us to be better professionals. 💬 Key Quotes: Tim Hooper: "Empathy can't be manipulated. It has to come from a heart that cares. Empathy as a Service comes from a servant's heart." Mike Gandolfo: "I’m not trying to make a sale, I’m trying to do what’s right by the person. It turns out, the transactional benefits you get by not being transactional are massive." Tim Hooper: "People don't quit companies; they quit leaders." Tim Hooper (quoting Tim Cook): "Measure your impact in humanity, not in the likes, but the lives you touch." 🛠️ Resources & Tools: Book: The Go-Giver by Bob Burg & John David Mann (The Law of Influence) Book: The Empathy Edge by Maria Ross (Harnessing the value of compassion) Concept: "The Zoomable World" – Using video to bridge the empathy gap when face-to-face isn't possible. 🔴 Join Us Live! Don't miss our next LIVE Q&A session on YouTube! Date: Saturday, December 13, 2025 Time: 9:00 am EST 🔗 Connect with Us Subscribe on YouTube: / @trustfactorx Connect with Mike on Facebook: / Connect with Tim on LinkedIn: / Email the Show: [email protected] How you can help us: 📲 Share this episode with someone 🔔 Subscribe on YouTube or your preferred podcast platform ⭐ Leave us a review on your preferred podcast platform See you next time on Trust Factor