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Songwriter Matt McKinney may be one of the newer voices on Music Row, but his impact is already undeniable. Raised in Augusta and shaped by the songwriting culture of Nashville, Matt has built a reputation for sharp lyricism, emotional honesty, and the kind of room awareness that makes great songs possible. Since making his way to town and most recently signing with Position Music, his work has been recorded by Jordan Davis, Tim McGraw, Elle King, Jon Pardi, ERNEST, Lukas Nelson, and more—including Trey Lewis' Double-Platinum, Billboard #1 viral hit “Dicked Down in Dallas.” In this conversation, Matt opens up about navigating egos in the writing room, learning when to lead and when to listen, and why community is Nashville’s real secret weapon. He shares candid insight into the rise of outside cuts, the financial realities songwriters face in the streaming era, and the importance of staying original in a trend-chasing world. And of course, he tells the unbelievable true story behind “Dicked Down in Dallas”—from a college melody to a viral moment that changed everything. Whether you’re a songwriter, an artist building your voice, or someone who loves the stories behind the songs, this episode is packed with perspective, craft, and heart from one of Nashville’s rising talents. Leave a comment below with your biggest takeaway from this episode! Subscribe: / @bilbynella Follow Matt McKinney: Instagram: / mattmckinneywrites Follow The Bilby + Ella Show: Instagram: / bilbynella TikTok: / bilbynella YouTube: / @bilbynella Follow Hill: Instagram: / hillelliottmusic Follow Willie: Instagram: / williegoinham 00:00 Growing Up in Georgia & Finding Music 02:00 Moving to Nashville and Early Expectations 03:15 Learning His Role in the Writing Room 05:25 Nashville’s Unexpected Community 07:27 Understanding the Business Behind the Songs 09:05 Writers vs. Artists — Two Different Mindsets 12:31 Why Songwriting Often Feels Like Therapy 15:00 Ego, Honesty & Trust in Co-Writing 18:01 The “Speed Dating” Reality of Writing Sessions 20:07 The Hard Truth About Streaming Money 23:28 Labels, Splits & Why Writers Struggle 30:25 Why Listeners Still Crave Real Stories 32:16 Originality vs. Trend Chasing 34:07 The Return of Storytelling Songs 39:25 How AI Is Changing Music Creation 41:19 Inside Cuts vs. Outside Cuts Explained 49:00 The Wild Story Behind “Dick Down in Dallas” 56:15 Hitting #1 & the Viral Aftermath 59:39 Songs That Live On (Even If They Aren’t Released) 01:05:36 AI Demos, Budgets & the Future of Songwriting 01:15:16 The UGA Crew That Took Over Nashville #Podcast #MusicPodcast #Nashville #BilbyAndElla #Creativity #MusicIndustry #MusicBusiness #MattMcKinney #Songwriting #Songwriter #Creatives #NashvilleSongwriter #CountryMusic