Dr. Mario Garcia, CEO/Founder of Garcia Media - Watch Full Video Interview скачать в хорошем качестве

Dr. Mario Garcia, CEO/Founder of Garcia Media - Watch Full Video Interview

We had the honor to interview @Dr. Mario Garcia CEO/Founder of Garcia Media, and Senior Adviser for News Design/Adjunct Professor at Columbia University. We spoke about his career and #learningbydoing, #newspaperdesign, #storytelling, and #branding in the #mobileera, about his trilogy book “The Story”, about how #design, #culture, and #diversity link. Our key lessons are: 1. You can become a world expert while learning by doing. 2. Use the WED concept as a foundation for your work: Writing – Editing – Design are equally important when telling a good story. 3. In design, always start with a blank page, always respect the country and organization culture. Listen to the people and respect what has been before. 4. The “Wet sculpture” concept: Mold, change, do not marry yourself to one idea. 5. We need to create content that is more specifically created to be consumed in a small platform. Create mobile branding. Use social cards. 6. In the world of mobile people want familiarity, which means they want templates that are used time and time again. The concept of repetition in design in mobile is a plus. We are going to see more the creation of a design one time that is very good, robust, attractive and functional. 7. In the mobile world, this revolution that we are going through cuts into the heart of journalism. Journalists need to compose stories differently, which is the opposite of print. In print you see images and then you read. In mobile, you read and you see you read and you see it's like a WhatsApp conversation. 8. 75 percent of the local newspapers are still struggling to become digital. Mario’s advice to them: “If you did not become digital, skip that and move to mobile is easy to do.” 9. These are the best time to be a storyteller. 10. Read a lot and learn from the young people. You can watch/read the full interview here: https://new-world-encounters.com/blog...