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I'm Bani, a Gen Z entrepreneur back in the business world (again). After building a VC-funded mental health startup in my early 20s and making it to Forbes 30 Under 30, I hit pause. Now? I'm starting from scratch, documenting the real, raw journey of building a D2C brand from the ground up. This channel is not about a "startup glow-up." It's about figuring life out, creating something meaningful, and chasing joy - in business and beyond. Expect honest founder/business-building moments, chaos, creation, identity crises, and a lot of real talk. In this first video, I share: • Why I'm choosing to build in public • My journey with Now&Me • What success means to me now • What you can expect from this channel over the next 9 months Timestamps: 00:00 - My 'WHY' behind starting a YT Channel 01:22 - Breaking away from Perfectionism 01:52 - Aversion to Normalcy 03:10 - I'm the Founder of Now&Me 04:08 - Curbing my own opinions to fence in company reputation 04:30 - Creation over Consumption 05:19 - Why YouTube over other mediums 06:26 - Questioning and building an identity beyond my professional work 08:20 - Young, Independent & Ambitious? 10:00 - What to expect ahead 10:30 - Life outside the classroom 11:32 - Travel & Hobbies 12:15 - Learnings from building a VC-funded, consumer, health tech startup 13:33 - Creating a good life upgraded my iCloud storage to 2TB ✌️ LET'S GO Drop a comment, share your experiences, and let's figure this out together!! 🚀 - essential startup emoji sticker Subscribe to follow along → ( / @banisinghvasir ) 📸 Instagram: @banisinghvasir Keywords: startup journey, Gen Z entrepreneur, starting a business, how to start a brand, build a business, D2C startup, founder life, new business launch, entrepreneurship, self-made entrepreneur, startup founder, startup challenge, business tips, brand building, how to launch a brand, Forbes 30 under 30 Asia, India Tags: #startupchallenge #genzfounder #buildinpublic #d2cstartup #founderlife