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Understanding how to fire backend conversion pixels on Growform is a task - but never fear, Colin is here to walk you through it every step of the way. Still got questions? Put them in the comments! 🔗 USEFUL LINKS & RESOURCES → Start your 14 day free trial of Growform - https://www.growform.co → A guide for using Zapier to integrate Growform with 000s of destinations: https://www.growform.co/how-to-integr... → Using hidden fields on Growform: https://www.growform.co/how-to-use-hi... ⏱️TIMESTAMPS 0:00 - Introduction 0:29 - How we match a lead with Facebook data 0:55 - Capturing the IP address and user agent 1:35 - Why that matters for Facebook 1:56 - Running a test submission 2:16 - Where Zapier comes in 2:32 - Creating our Zap 2:50 - How to fire backend conversion pixels on Growform 7:54 - Checking our event in Facebook 8:30 - A note about Facebook's waiting times 8:58 - Adding the browser and pixel ID 9:22 - How hidden fields will help with fbc and fbp 9:37 - Conclusions ✨ ABOUT GROWFORM Growform is the online form builder built to get you more leads. You can use it to create beautiful forms on mobile and desktop devices, and build powerful forms that your users will love. Find out more and sign up for a free trial with this link: https://www.growform.co