when you're feeling depressed about your business... скачать в хорошем качестве

when you're feeling depressed about your business...

I often talk about the importance of coming back to your heart of Service, in all your interactions with your clients, and prospective clients. Yet... what if you are feeling demoralized right now, from lack of clients in your business? What if you feel anxious or scared about the future? How can you still stay in the heart of service? I appreciate this question, and honor where you are at. Certainly, I have been there. And even the established businesses, like mine, still experience these feelings from time to time. Here's my response... First of all, it is important to know that: No matter what, you will be taken care of, in ways you cannot yet imagine. Your destiny is one of joy, creativity, fulfillment, and peace. Secondly, what would you say to a friend who is feeling depressed? Would you let them stay in their bedroom, to keep wallowing in stagnant depressive energy? Would you advise them to go and buy and consume things to relieve their depression? (A temporary strategy, but unhealthy in the long term!) I hope you would advise them to do 2 things... (1) ACTION. Let's go take a walk, even if you don't feel like it. (A longer term, and wonderful solution, is to get a dog... the daily walks will become a requirement! And, hard to stay depressed around the joyful energy of a dog. I am so grateful for buddy the pup. But if you can't get a dog, then ask a friend or family member to make you go on a daily walk!) (2) HELPING. An almost miraculous way to dissolve depressive energy is to become useful to other people. Google "volunteering and depression" and you'll see the research on this. ** I would advise something similar for your depressed business: (1) ACTION -- It is not time to reflect on why your business isn't working... don't wallow, because your depressive energy will make you see the negative with far greater seriousness than the reality warrants. Again, it's hard to see the positivity when you're depressed. And be careful not to make consumption the solution. Don't succumb to buying yet another expensive "build a 6-figure business" training and marketing program. Those marketers are extremely skilled at using high-converting webinars, cleverly-written emails, well-produced videos, to activate people's desperation and sell them programs. Instead, take the right kind of action -- Create simple new offerings to test with your audience and other audiences. Think about this: The reason your business is depressed is because there is a lack of alignment between what you want to sell, and what your audience wants to buy. Therefore, you need to sell something different. I'm not saying you need to get out of your niche. But you do need to get creative. Work with a coach if you can, or ask in Facebook groups you're invovled with. Think about different ways to package what you do, to explain what you do. Your passion isn't the problem. It's how you're packaging and describing it. You need to GET ACTIVE in creating new offers... not to wallow in the same offers that aren't working. (2) HELPING -- Instead of being in your own head with your offers, you need to be talking to actual potential clients, and seeing how your expertise can best help them. What would they recommend that you sell? The more that you truly help others -- in a way they understand and in a way they are *accustomed to buying*, the easier your business gets... and the more encouragement you'll receive. In summary: It's time for action. Don't wallow. Don't be greedy. Be in service, By having more conversations, Making more relevant offers. ** For George's top articles about authentic marketing, delivered to you monthly, subscribe to the free email newsletter: www.georgekao.com/email