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#snsinstitutions #snsdesignthinkers #designthinking The Business Model Canvas (BMC) for Arable provides a clear visualization of how the company creates, delivers, and captures value in the smart agriculture ecosystem. Arable is an innovative agri-tech company that empowers farmers and agribusinesses with real-time weather, crop, and field intelligence using IoT-enabled devices and data analytics. This video explains Arable’s Key Partners (technology providers, agricultural research institutions, and farm enterprises), Key Activities (sensor development, data analytics, predictive modeling), and Key Resources (IoT devices, cloud platforms, agronomic expertise). It also highlights Arable’s Value Proposition—helping farmers improve crop yield, optimize irrigation, reduce risks, and make data-driven decisions for sustainable farming. The video further explores Arable’s Customer Segments, including large-scale farmers, agricultural consultants, food supply chain companies, and research organizations. It examines Customer Relationships built through continuous monitoring, subscription-based services, and technical support. The explanation also covers Channels such as direct sales, digital platforms, and strategic partnerships. Finally, the financial components—Revenue Streams (device sales, subscription plans, analytics services) and Cost Structure (R&D, hardware production, cloud infrastructure, and support services)—are clearly broken down. By the end of this video, viewers will gain a comprehensive understanding of how Arable leverages technology and innovation to transform modern agriculture through a sustainable and scalable business model.