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Sometimes the biggest risk in sales appears after the customer already likes the solution. In this episode of Personal Selling Weekly, Henrik Wenøe is joined by Associated Partner Henrik Mørch to discuss a real case from the logistics industry where a deal almost collapsed, even though the solution was exactly right. The customer had clearly described the present situation and the desired future state. The technical solution matched the client’s strategy perfectly, and everything seemed ready to move forward. Yet the process almost failed. The problem was not the solution. It was the pace. The implementation was pushed too quickly, without fully respecting how and when the customer wanted to move toward the desired outcome. This conversation highlights an important lesson in consultative selling: understanding the destination is only part of the process. You also need to understand how the customer wants to get there. In this episode you will discover how even experienced sales professionals can overlook this step, why pushing the right solution too fast can create resistance, and why allowing customers to buy in their own way is often the key to moving forward. #SalesLeadership #ConsultativeSelling #SalesConversations #PersonalSellingWeekly