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70 Years of Lightness

Did you know that Alpine is celebrating its 70th anniversary in 2025? Since 1955, Alpine has embodied the passion of French sports cars. Founded by Jean Rédélé, the brand has built a unique reputation by combining lightness, performance, and driving pleasure. To mark this anniversary, Alpine looks back on the highlights of its history in this special 70th-anniversary commercial. The film showcases the brand’s early days with the legendary Alpine A110, its rally and endurance racing victories, and the brand’s revival with an ambitious new lineup that stays true to the Alpine spirit. Our definition of lightness? At Alpine, lightness is far more than a technical specification — it's a philosophy, a commitment to driving enjoyment. Thanks to cutting-edge technological expertise, Alpine maximizes performance without compromising comfort or precision. This philosophy comes to life across the entire range: The iconic Alpine A110, a timeless symbol of the brand. The new Alpine A290, a 100% electric hot hatch designed to combine technology with driving pleasure. The upcoming Alpine A390 sport fastback, blending dynamism, balance, and smart innovation to deliver intense, controlled emotions with every curve. Each model is designed to offer a pure and dynamic driving experience, where precision, agility, and the connection between driver and road are at the heart of every journey. This unique signature is what makes every Alpine A110, A290, or A390 much more than a car — it’s a complete experience. Step back into Alpine’s story — a tale of heritage, innovation, and automotive passion. #Alpine #70YearsAlpine #AlpineHistory #Alpine70Film #AlpineAd #A110 #A290 #A390 #JeanRédélé #Motorsport