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🎙️ In this episode, Ciara sits down with Elizabeth Jude, Creative Director behind Jude The Agency, to break down what business owners actually need to know about creating content that drives results. This conversation goes far beyond “posting consistently.” Elizabeth shares how to create strategic, valuable content that aligns with your brand, attracts the right audience, and converts followers into clients. They discuss content frameworks, intentional messaging, repurposing, brand clarity, and how to stop creating content that doesn’t move the needle. If you are a business owner, agency leader, or entrepreneur who wants to improve your content strategy — this episode is for you. 🔥 Topics Covered: ✔️ Content strategy for business owners ✔️ How to create content that converts ✔️ Brand clarity and positioning ✔️ Building intentional marketing systems ✔️ Repurposing content effectively ✔️ Behind-the-scenes of a successful content agency 📄 The Content Shoot Template: https://www.judetheagency.com/shop/p/... 🌐 Website: https://www.judetheagency.com/ 📲 Instagram: @judetheagency 🎧 Available on Apple Music & Spotify ⏱️ Timestamps 00:00 – Introduction to Elizabeth Jude and Her Creative Journey 02:14 – How Elizabeth Built Jude The Agency from the Ground Up 05:32 – The Biggest Content Mistake Business Owners Make 08:47 – Why Posting More Isn’t the Same as Being Strategic 11:05 – Understanding Content with Intent vs. Random Content 13:26 – How to Clarify Your Brand Before Creating Anything 16:02 – Identifying the Right Audience Before You Hit Record 18:41 – The Power of Messaging and Emotional Connection 21:10 – Creating Content That Reflects Authority and Trust 23:58 – Why Most Businesses Lack a Clear Content Framework 26:15 – Building a Repeatable Content System 29:07 – The Role of Storytelling in Brand Growth 31:42 – Balancing Education, Inspiration, and Conversion 34:10 – How to Repurpose Content the Right Way 36:28 – Creating Long-Form Content That Fuels Everything Else 39:05 – Why Short-Form Should Support Strategy, Not Replace It 41:32 – Behind the Scenes of a Professional Content Shoot 44:18 – Preparing Clients for Effective Content Creation 47:06 – How to Show Up Confidently on Camera 49:54 – Content Planning vs. Winging It 52:33 – Creating Offers That Align with Your Content 55:01 – Aligning Marketing with Business Goals 57:42 – The Importance of Consistency Over Perfection 1:00:15 – Measuring What Actually Matters in Content Marketing 1:02:48 – Scaling a Brand Without Losing Authenticity 1:05:27 – When to Invest in Professional Creative Support 1:08:11 – How to Build Authority in a Crowded Market 1:10:59 – The Long-Term Play of Strategic Content 1:13:34 – Final Advice for Business Owners Struggling with Content 1:15:52 – Closing Thoughts and Where to Connect with Elizabeth