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In the US, 98% of the population owns a mobile phone. Our phones use data when we connect to the internet; browsing the web, streaming content, or accessing apps. It’s easy and convenient. But our overwhelming consumption of data is depleting one of our most precious resources: water. Our phones rely on data centers to access information. And on average, data centers use evaporative systems to cool their servers. The evaporative cooling process can guzzle 3–5 million gallons of water per day, and 30–40% of the water used in this process is eventually lost to evaporation. But one of Phoenix Contact’s partners has found a better way. NOVVA Data Centers saves over 300 million gallons of water annually by using sustainable water-free cooling systems in their colocation data centers located in Utah, Colorado, Nevada, California, and Arizona. Their waterless data center cooling system is much more efficient and environmentally sustainable than traditional data center cooling. NOVVA relies on Phoenix Contact to support them in providing more sustainable data, in a way that supports our environment and our future. More information: Solutions for modern data centers: https://www.phoenixcontact.com/en-us/... Connect with us on social media! Facebook: / phoenixcontactusa LinkedIn: / phoenix-contact-usa Subscribe for the latest on smart industry technology in IIoT, Industrie 4.0, power, automation, controlling, manufacturing, connectivity, and protection. We bring information, how-to’s, tutorials, and case studies on machine learning, industrial internet, technology, software, STEM, and more! Subscribe: https://www.youtube.com/user/PhoenixC... Transcript: - Today, more people have smartphones than indoor plumbing. With a simple swipe, an entire universe of information opens: entertainment, shopping, banking, social media, maps, emails and more. But what seems instant and effortless is only a fraction of the vast sea of data we consume daily. Government, finance, retail, healthcare, transportation, manufacturing, and now AI, all fueling an insatiable demand for more, faster, always-accessible data. But at what cost? Behind every swipe, click, share, and download, there is a hidden price. The digital world thrives on an unseen force. Data centers: The backbone of modern connectivity. And like any machine running at full speed, they require enormous amounts of energy and water to keep information flowing. The question isn't how to slow the demand. It's how to sustain it. [Speaker With Calm Tone] Every email, video, and AI query lives on servers in giant warehouses, and those servers run hot. In 2020, US data centers consumed roughly 660 billion liters of water for cooling and power generation. Much of that water simply evaporates into the air, used up in the process of keeping computers cool. In a world where water is growing scarce, that approach is becoming unsustainable. So most of the data centers that I've seen, they use water as a cooling method. The amount of water that they use over the course of a year, depending on the size of the data center, could be 150, 200 million gallons per year. But the way NOVVA has approached it is by using glycol. And with this, they save a ton of water, I mean millions and millions of gallons per year. And you take a location that's in the desert, for example, like Las Vegas, that could be going through a drought or is more susceptible to droughts. It is essential for them to use a different method. [Speaker With Calm Tone] In the arid American West, water is more precious than ever. Cooling a large data center can evaporate millions of gallons each year. One company dared to ask, "What if a data center could run in a desert without consuming water?" NOVVA is a data center that started about four years ago and has started to grow exponentially. We are currently building out two other buildings on the east and the west side of the headquarters. We also have a building going up in Reno, Nevada. We also have one down in Vegas, Las Vegas, and we have another one in Colorado Springs. So far, that's where we focused is, is out kind of in the west drier climates. So NOVVA, I think is mostly unique in the fact of the way they cool the space. They moved away from the evaporative cooling on the water-cooled chillers went to straight air-cooled chillers, which eliminates the waste of water. [Speaker With Calm Tone] Headquartered in Utah's High Desert, NOVVA set out to cool thousands of servers without wasting a single drop of water. We are a co-location data center. As Jeff explained, co-location data center is basically an apartment complex for companies who need solutions for their data. We provide the furniture, so to speak, so the power, the cooling, and then they bring their equipment. (continued)