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Good ideas rarely belong in just one place. This week, Jason Fried and David Heinemeier Hansson share how 37signals lets concepts move freely across products, turning one solid idea into many useful ones. They talk about borrowing from the past without getting stuck in it, giving new concepts time to catch on, and keeping space for creativity as products evolve. Key Takeaways 00:00 – Episode highlights 00:32 – Letting strong ideas travel between products 03:24 – Giving each product its own design voice 08:05 – Bringing back old features when it makes sense 12:52 – Avoiding nostalgia just for the sake of it 18:54 – Using real-world use to guide product improvements 23:27 – Keeping your creative process flexible 25:23 – Leaving space for fun in the design 33:03 – Designing around feel instead of rules Links and Resources Fizzy is a modern spin on kanban. Try it for free at https://www.fizzy.do Record or upload a video question for Jason and David — https://www.37signals.com/podcastques... Get a free Basecamp account at https://www.basecamp.com Books by 37signals – https://37signals.com/books 30-day free trial of HEY – https://www.hey.com/ Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Get some REWORK podcast merch – https://37signals.com/podcast/shop Let's be social! Twitter/X: https://x.com/37signals Instagram: / 37signalshq Rework is a production of 37signals. You can find show notes and transcripts on our website https://www.37signals.com/ Leave us a video question at www.37signals.com/podcastquestion or send an email to rework@37signals.com, and we might answer it on a future episode.