Subscriptions for Retailers & Consumer Packaged Goods (CPG) Companies скачать в хорошем качестве

Subscriptions for Retailers & Consumer Packaged Goods (CPG) Companies

Nearly every Retailer and every Consumer Packaged Good (CPG) company is thinking about subscriptions. Most are trying to get a Subscription Box out in time for the holidays. But many of them are missing the point. Subscription Boxes are often about discovery, novelty. People may get tired of them. And most CPGs and retailers are exploring subscriptions in search of Forever Transactions with their best customers. They want the recurring revenue, sure, but also the data insights and the stickiness that subscriptions provide. There are other options--better ways to build forever! Take a cue from companies like Amazon, Dollar Shave Club, Nest and SEPHORA and use subscription as a pricing tool in your bigger strategy