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What makes a good UI? Not how it looks. Not how clever it is. But how little it gets in the way. In this video, I break down what user interfaces actually do — using real, recognizable examples from everyday products and tools designers use daily. We’ll look at UI as a system of questions: what questions the interface asks, which ones it skips, and how formatting, hierarchy, and timing change user behavior. You’ll see examples from: email interfaces, repeat purchases, dashboards and analytics, design tools like Figma, and AI chat responses. This video is for designers, product managers, and anyone who wants to understand why some interfaces feel effortless — and others don’t. 00:00 — UI as a layer between intention and outcome 00:30 — Design starts before screens 01:17 — UI elements are questions 01:44 — Email example: assumptions vs confirmations 02:22 — Repeat actions and skipped screens 02:57 — Early warnings without blocking (Figma) 03:33 — Dashboards: signals before depth 04:02 — AI chat: answer first vs wall of text 04:48 — What good UI actually removes 05:10 — Final takeaway