Chapter 5 - How Enterprise AR Becomes Enterprise Reality - Mark Sage - The AREA скачать в хорошем качестве

Chapter 5 - How Enterprise AR Becomes Enterprise Reality - Mark Sage - The AREA

Most enterprise AR projects don’t fail because the tech isn’t impressive—they fail because they never make it past the pilot stage. In this episode of Face Forward, we sit down with Mark Sage, Executive Director of the Augmented Reality for Enterprise Alliance (AREA), to talk about “pilot purgatory” and what it actually takes to get AR into real-world production. Mark shares hard-won lessons from enterprise deployments across industries—like Boeing’s wiring programs, Newport News Shipbuilding’s inspection workflows, and Bosch’s use of AR to give mechanics contextual, up-to-date information at the point of work. We unpack why “reduction of mistakes” is one of the most underrated metrics in AR, and why simple, contextual overlays often beat flashy 3D visualizations when you’re trying to solve real problems on the floor. You’ll hear: What “pilot purgatory” is, why so many AR projects get stuck there, and how to avoid it The business, technical, human, and financial factors that determine whether an AR pilot will scale Real examples of enterprise AR deployments that delivered ROI through time savings and higher quality Why hands-free hardware and smart glasses matter for frontline workers who can’t afford to look away from the job How today’s AI/AR glasses are often just an extension of the mobile phone—and what needs to change to unlock new value About our guest: Mark Sage is the Executive Director of AREA, a global, membership-funded alliance focused on accelerating the adoption of enterprise AR. AREA brings together enterprises like Boeing and Lockheed Martin, hardware and software providers such as PTC and Magic Leap, and universities and research institutes to overcome barriers to adoption and prevent companies from getting stuck in pilot purgatory. About Face Forward: Face Forward is NuCurrent’s interview series exploring the future of smart glasses, AR, and next-generation devices with the people building and deploying them today. Watch more episodes and subscribe to stay up to date on the next wave of wearable technology and enterprise AR.