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The CEO’s dilemma is a business reality, and a company’s net profit margin best indicates your company’s current growth trajectory curve. WHICH trajectory is your business on? In this fast-paced lesson, you will learn where you are today. Every business currently resides in one of three growth trajectories, and business decisions you make within each of the four foundational areas will determine your company’s future trajectory. The first benchmark we will examine is the net profit margin percentages for several business categories. Net profit margin is a critical financial metric you must know and manage. In other words, ask any CFO, and they will tell you revenue is meaningless compared to net profit margin. This metric alone gives you the best benchmark for evaluating the trajectory curve your business is on. In the next lesson, titled How to Get off the Plateau and Become a Performance Monster, you will learn the four fundamental areas that are entirely within your control and how you can take the right actions to elevate your company’s performance and get on the course growth trajectory. If you have questions, please contact us.