Heath Norton on Why the Hard Way Still Wins in the Automotive Industry | Automotive Advantage EP025 скачать в хорошем качестве

Heath Norton on Why the Hard Way Still Wins in the Automotive Industry | Automotive Advantage EP025

In this episode of The Automotive Advantage, we sit down with Heath Norton of Callies Performance Products, a rare example of American manufacturing that did not disappear, did not offshore the hard parts, and did not take shortcuts when the industry changed. This is not an origin story. It’s a look at what it takes to build a world class performance business in the United States for more than five decades, in one of the most unforgiving corners of automotive. Heath walks through how Callies grew by doing the hardest work in the room, building crankshafts, engine blocks, and rotating assemblies that survive modern horsepower and modern expectations. Parts that are expected to work the first time, every time, under extreme conditions. We cover: Why crankshafts may be the most unforgiving component in motorsports What it really takes to manufacture complex performance parts in America How Callies supports dozens of engine families, rulesets, and racing disciplines at once The real difference between forged and billet cranks and why fundamentals still matter How 1,000 horsepower went from elite to everyday in a single generation Why offshore manufacturing exists and how tariffs actually impact American companies The uncomfortable realities of private equity in the performance aftermarket Why racers stay loyal to brands that show up, not just brands that advertise What keeps a family owned manufacturing business pushing forward after 50 plus years This episode is about pride in craft, respect for the customer, and the long game of building something that lasts in America. If you care about horsepower, manufacturing, or what real success looks like in the automotive industry, this conversation is worth your time.