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Jael and Lin are joined by queer romance author Alli Temple to talk about two popular fandoms: Taylor Swift and the K-pop group Stray Kids. We chat about creating a community of fans, presenting an authentic version of ourselves, and the power of merch. Alli Temple is an indie author with 18 queer fantasy and romance titles published since 2018. She thrives on chaos, feelings, writing on instinct, and talking to anyone who will listen about kpop, kdramas, and her adorable pack of rescue pets. She lives with her very patient husband in Etobicoke. (allisontemplebooks.com) Jael, Lin & Alli's Top 3 Tips for Marketing (lessons from fandoms): 1. Build a relationship with readers. 2. Have a clear goal for each marketing activity. 3. Define your author persona. If you have questions for Jael & Lin, submit them to itf@thefoldcanada.org and we may answer them in a future episode! If you've enjoyed this podcast and would like to support the work of the FOLD, please consider donating at https://www.thefoldcanada.org/donate. Podcast Page: https://www.thefoldcanada.org/intothe... Website: https://www.thefoldcanada.org Instagram: / the_fold Facebook: / festivalofliterarydiversity