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You can't convince a science denier with facts without it backfiring. Or so most of us thought. The latest research shows that this is mistaken and that there ARE effective techniques that can be used to keep someone from becoming a science denier or even help them to overturn mistaken beliefs once they are formed. The secret lies in recognizing that even empirical beliefs may be held for non-evidential, such as personal values, trust, ideology, and group identity. The best way to convince someone in this case is not to insult them—or clobber them with facts—but to engage in calm, respectful, patient conversation that simultaneously builds trust and encourages them to reflect not just on what they believe but the (flawed) reasoning strategy that brought them to believe it. Lee McIntyre is a research fellow at the Center for Philosophy and History of Science at Boston University. He is the former executive director of the Institute for Quantitative Social Science at Harvard University, and he previously taught philosophy at Colgate University, Boston University, Simmons College, Tufts Experimental College, and Harvard Extension School. McIntyre is the bestselling author of Post-Truth (MIT Press, 2018)—named CNN Book-of-the-Week in April 2018 and a Best Book of 2018 by PBS News Hour—along with numerous other works of fiction and nonfiction, including Dark Ages (2006) and The Scientific Attitude (2019). His latest book is How to Talk to a Science Denier (2021). His work has been translated into thirteen languages. Join CFI and find out how we are protecting critical thought and science by visiting: https://centerforinquiry.org This talk took place at the CSICon 2022 in Las Vegas on October 21, 2022