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Not the Same Thing (Strategy, Plan, Tactics) is a reminder that confusion—not competition—is often what derails organizations. When every action is labeled “strategy,” real choice disappears, and leaders end up reacting instead of deciding. This song breaks down a mistake we see everywhere: treating strategy, plans, and tactics as interchangeable. Strategy is about choosing the game—where to compete and where not to. Plans translate that choice into assumptions, timelines, and coordination. Tactics are the day-to-day moves made when reality refuses to follow the spreadsheet. The message is simple but uncomfortable: a failed tactic doesn’t mean strategy failed, and a broken plan doesn’t mean direction was wrong. When leaders mix these levels up, they change tools, speed, and actions without ever asking the hardest question—are we still playing the right game? If everything is strategy, then nothing is. And without real strategic choice, organizations stay busy, reactive, and loud—moving fast, but going nowhere. #Strategy #StrategicThinking #WhatIsStrategy #BusinessStrategy #StrategicLeadership #StrategyVsTactics #StrategyVsPlanning #NotTheSameThing #StrategicChoice #PlayingTheRightGame #Leadership #DecisionMaking #ExecutionMatters #FromStrategyToExecution #ManagementThinking #StrategyEducation #MBA #BusinessSchool #TeachStrategy #StrategyLiteracy #StrategyInTheAgeOfAI #JudgmentOverAutomation #HumanDecisionMaking