How to Use Storytelling to Strengthen Your Brand and Personal Voice | Chris Hewitt скачать в хорошем качестве

How to Use Storytelling to Strengthen Your Brand and Personal Voice | Chris Hewitt

In this episode of the Brightside Podcast, Phil Szomszor is joined by Chris Hewitt, founder and CEO of PR and marketing communications agency, Berkeley Communications. Chris has long championed the power of storytelling in business communication. In this conversation, he explains why many organisations still misunderstand what storytelling actually means, and why the biggest mistake brands make is believing they are the hero of their own story. Drawing on his experience as a former journalist and agency founder, Chris shares practical insights on how businesses can build stronger narratives that connect with real people, not just abstract “markets” or job titles. We explore four key ideas that sit at the heart of effective storytelling in business communication: 1️⃣ What storytelling actually means in B2B communication [04:07] Why businesses often misunderstand storytelling, why journalists instinctively understand narrative structure, and why the audience must always come first. 2️⃣ The core ingredients of a powerful story [08:03] Heroes, villains, missions and conflict: how classic storytelling principles apply directly to brand narratives and marketing campaigns. 3️⃣ Turning storytelling into a practical strategy [14:27] Why companies need a clear “North Star” narrative, how to build internal buy-in, and why storytelling needs to be embedded across campaigns and channels. 4️⃣ Using storytelling to build your personal brand [24:44] How individuals can apply the same narrative principles to their own communication by identifying their purpose and speaking with authenticity. We also touch on the importance of talking directly to customers, the dangers of corporate clichés, and what a QRM means. Thanks to Chris for joining the show and sharing his perspective. 👤 Follow Chris Hewitt LinkedIn:   / chrishewitt60   🌤️ About Brightside Brightside Digital Engagement helps business leaders, sales teams and agencies get closer to their audiences on LinkedIn. This includes tailored training, one-to-one coaching and hands-on support with LinkedIn and Sales Navigator. Our clients gain the skills, confidence and tools to make LinkedIn a productive use of their time, not a distraction. 👩🏻‍💻 Follow the leaders Phil Szomszor:   / philszomszor   Jo Jamieson:   / jojamieson   🎵 Credits Polar Panic theme tune, by Chris Donnelly, aka Gruber