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Get more content like this in my newsletter (critics say it's "funny sometimes"): https://twostorymelody.com/music-prom... 💡 Learn how to run Meta ads for Spotify streams: https://tinyurl.com/2p8m3v25 Here's the link to the ContraBrand report I reference in the video: https://tinyurl.com/yc4hcwxs Definitely worth reading if you're interested in growing on TikTok. *** There's clear appeal to influencer marketing campaigns. The dream, if everything goes right, is that you go viral with a snap of the fingers – that you pay a few creators to make videos with your song, and boom, overnight you're a household name like Lil Nas X. I'd always been interested in this tactic, but I hadn't tried an influencer campaign for myself until this year. So when an agency reached out asking if I'd be up for it, I thought for two seconds, crossed my fingers, and said yes to the lottery ticket. In this video, I break down what happened / what the results were.