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Join us for an insightful conversation between Joe Martin, Head of Marketing at Zight, and Cody Gilland, Head of Sales at Zight. In this episode, Cody shares his extensive experience in sales, customer success, and support across various tech and SaaS companies. Discover how to nurture customer relationships, leverage data for cohesive strategies, and create a synergy between sales and marketing teams. Cody also delves into the strategic use of AI, personalized outreach, and the importance of collaboration for driving growth and customer engagement. Topics Covered: Introduction and background of Cody Gilland Utilizing customer insights and data-driven strategies Aligning sales and marketing efforts Engaging customers and building long-term relationships The role of AI and new technologies in sales Effective techniques for upselling and expanding customer accounts Connect with Cody on LinkedIn for follow-up questions and additional insights! Timestamps: 00:00 - Introduction and Cody's background 05:00 - Using data to drive customer insights 10:00 - Sales and marketing collaboration 15:00 - Engaging and nurturing customer relationships 20:00 - Strategies for upselling and expansion 25:00 - The future of sales and the role of AI Subscribe for more episodes with industry leaders and expert insights!