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This webinar is targeted at the beginner‐ to comfortable small‐business marketer who is looking to add or gain more comfort and success with an age‐old activity: promotions and offers. They may already be doing something with a coupon or promotions or deals through their email. They may be considering jumping into a partnership with someone like a Groupon or LivingSocial, or Constant Contact (!), and they want to make sure they’re thinking of the right things to look for. One important campaign type that many small businesses or organizations have likely run, but would like to learn more about, revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may be considering joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts. Viewers of this presentation will learn: What the three things you really want to get with your deal The different types of deal you might run 5 steps to a great offer Start building your own offer and understand the 5 Don’ts of Deals