Dan Rayburn on the Super Bowl's economics: What broadcasters and advertisers aren’t telling you скачать в хорошем качестве

Dan Rayburn on the Super Bowl's economics: What broadcasters and advertisers aren’t telling you

The Super Bowl represents the biggest event in sports. Streaming expert Dan Rayburn joins co-hosts Nick Meacham and Chris Stone on this episode of StreamTime Sports to break down the real story behind Super Bowl streaming — the numbers, the myths, and why the industry keeps getting measurement wrong.    Key Points: • How big is the Super Bowl really from a broadcast and streaming perspective? • Can the industry realistically compare streaming vs. TV when methodologies differ across every platform? • Why do broadcasters continue using inflated or inconsistent streaming metrics? • What are the data points we should be asking for? • Do the economics of live sports work for streaming platforms?