When Sales Drive the Roadmap, and UX Pays the Price. With Dave Lim from Culture Amp скачать в хорошем качестве

When Sales Drive the Roadmap, and UX Pays the Price. With Dave Lim from Culture Amp

In this episode of All Things Design, Joe Woodham sits down with David Lim, Director of Design at Culture Amp, to unpack how design teams evolve through scale, specialisation, and technology. From early startup chaos to global design maturity, David shares the lessons learned from building and scaling one of the world’s most respected people and culture platforms. They explore how AI is reshaping the design process, why every designer today must balance speed with quality, and how to create design systems that grow without becoming a bottleneck. David also reveals what it takes to keep consistency and creativity alive as teams expand — and why adaptability has become design’s greatest superpower. This candid conversation dives deep into the evolution of design roles, the return of the product generalist, and how to maintain impact when every decision ties back to business outcomes. Key Topics Covered: • Why generalists are back: surviving tighter budgets & smaller teams • How AI is changing design and research — and where it still falls short • Balancing speed vs quality in the “do more with less” era • The evolution of design systems — from Bootstrap to scalable ecosystems • Governance, adoption, and the “100 snowflake problem” • Cross-functional collaboration between design, engineering & product • How to measure and communicate design’s business impact Resources: 🔗 Connect with David Lim on LinkedIn:   / dlimiter   🔗 Connect with Joe Woodham on LinkedIn:   / joe-woodham-torii-uxdesign   Timestamps: (00:00) — Introduction (00:47) — From Kitchens to Cultute Amp: David Lim’s Journey Through Engineering and Design (03:25) — From Bootstrap to Design System: How David Lim Helped Shape Culture Amp’s Foundations (05:32) — When Growth Outpaces Design: Lessons from Scaling Culture Amp (08:40) — Finding the Balance Between Business Growth and Great Design (11:44) — Measuring the ROI of Design in a B2B World (13:31) — Learning Business Thinking Early as a Designer (15:34) — Adapting to Change: From Startup Chaos to Enterprise Structure (18:28) — Adapting Design in the Age of AI and Tight Budgets (23:31) — Efficiency, Not Replacement: The Real Role of AI in Design (25:05) — Why Early Startups Struggle to See the Value in Design Systems (27:47) — Building While Growing: How Design Systems Mature Over Time (31:23) — The Real Work: Getting Engineers to Use the System (33:29) — Balancing Control and Flexibility in Design Governance (37:05) — Why Start with Stability, Not Perfection (39:20) — The Inevitable Drift Toward Chaos in Design Systems (40:48) — Avoiding the Solo Designer Bottleneck (43:20) — What Staying Through the Journey Taught Me (44:50) — Outro (Wrapping Up the Journey) #DavidLim #CultureAmp #designleadership #designsystems #uxdesign #productdesign #aiindesign #DesignOps #digitaltransformation #humancentereddesign #allthingsdesign #JoeWoodham #ScalableDesign #creativeleadership #designpodcast #designthinking #futureofdesign #aiux #TeamScaling #productstrategy