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Mark Seghers, Founder and CEO of Inspire Health Tech, shares how better data and plan alignment can transform the way consumers choose health coverage and how agents serve them. In this conversation, Mark explains why today’s lead generation often creates a “spray and pray” experience that overwhelms consumers and wastes agent time. He also breaks down how Inspire Health Tech helps align a consumer to the right plan first and then routes them to the right agent. What this conversation covers: Consumer to plan alignment and why it matters Why “cheap leads” can be the most expensive How expected out-of-pocket cost can be estimated for Medicare and ACA Market shifts across Medicare, ACA, and ICHRA Why compliance, transparency, and long-term trust win About Solar Express AI Solar Express AI helps insurance leaders modernize operations with practical AI systems that improve speed, clarity, and execution across workflows. Subscribe for more conversations with leaders shaping the future of insurance and AI.