Beyond the Inbox: Building a Winning B2B Video and Email Marketing Strategy for 2025 скачать в хорошем качестве

Beyond the Inbox: Building a Winning B2B Video and Email Marketing Strategy for 2025

This Demand Gen Jam Session brought together marketing leaders Paul Slack, Ryan Miller, and special guest Jay Schwedelson from Outcome Media to uncover actionable insights for B2B marketers striving to optimize their email and video campaigns in 2025. Packed with creative ideas, data-driven strategies, and entertaining banter, the session delivered valuable takeaways for filling your sales funnel and maximizing campaign ROI. Key Topics Covered: ➤The Evolution of Email Marketing Email remains unmatched as a marketing channel, despite disruptors like AI and Slack. Discover why it’s still the most cost-effective way to engage and convert buyers and how personalization and segmentation are evolving to drive results. ➤Weekend Email Strategies New data shows weekends are an underutilized goldmine for B2B email clicks and engagement. Learn how to tailor your strategy for weekend audiences to capture decision-makers’ attention. ➤Double Personalization Tactics Stand out in crowded inboxes by telling recipients exactly who they are in your campaigns. Get tips on combining industry and job function data for highly targeted subject lines and campaigns. ➤Webinars vs. Live Events Turn your webinars into conversion engines by rethinking how they’re positioned. Jay reveals how replacing the term "webinar" with phrases like "insider session" or "live event" can drastically increase attendance. Plus, learn how to drive live attendance with FOMO-inducing tactics like exclusive content for attendees only. ➤Why Email Design Matters Are your marketing templates costing you engagement? Find out why mixing design formats with plain-text emails keeps audiences curious and boosts performance. ➤Leveraging Your Email Bounce List Don’t overlook bounced emails—they're critical opportunities for ABM campaigns and re-engaging client organizations. Learn how to turn your bounce file into a powerful retention and growth tool. ➤Call-to-Action Transformation Discover how rethinking CTAs and writing them in first-person can improve click-through rates by 20% or more. Add personalization by matching CTAs to job titles or industries to further enhance engagement. Notable Announcements: ➤Vende Digital’s Rebrand Paul and Ryan teased Vende’s comprehensive rebrand, launching soon to better serve the B2B community. ➤Upcoming Tech Adoption Future DGJS events will use enhanced technology, including Riverside, enabling sharper visuals, faster editing, and better viewer experience. ➤New Event Naming and Network Launch After a year of deliberation, the "Demand Gen Jam Session" brand will be refreshed, signaling the launch of an innovative content network for B2B marketers. Actionable Takeaways: ➤Segment your audience better and tell them who they are in subject lines for greater email relevance. ➤Experiment with weekend sends; it’s where decision-makers consume B2B content stress-free. ➤Shift your CTA language to benefit the reader, not your brand—"I want in" performs better than "Register." ➤Earn live attendance by offering exclusive, unavailable-on-demand content. ➤Turn your email bounces into actionable sales leads or ABM targets. ➤Regularly refresh your designs and email layouts to avoid inbox fatigue. ➤Explore ChatGPT hacks to gain fresh insights and optimize your subject lines. Discover More: Packed with fresh tactics and hard data, this session is a can’t-miss guide to perfecting your email and video strategies in the fast-changing B2B landscape. Don’t miss out on future Demand Gen Jam Sessions—register now to secure your spot and gain actionable insights to fuel next-level marketing success.