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Reading 03 ❶ In the late 1800s, the railroads were the biggest companies in the U.S.. ❷ Having achieved such a huge success, even changing the landscape of America, remembering WHY they started doing this business stopped being important to them. ❸ Instead, they became obsessed with WHAT they did ― they were in the railroad business. ❹ This narrowing of perspective influenced their decision-making ― they invested all their money in tracks and engines. ❺ But at the beginning of the twentieth century, a new technology was introduced: the airplane. ❻ And all those big railroad companies eventually went out of business. ❼ What if they had defined themselves as being in the mass transportation business? ❽ Perhaps they would have seen opportunities that they otherwise missed; they would own all the airlines today.