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Employer Branding Doesn't Scale Without This

How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across teams, stakeholders and locations. While ABB operates globally, the challenges Jane describes are familiar to any organisation trying to coordinate employer branding across different parts of the business. This conversation explores how to: Align multiple stakeholders and departments Maintain consistent employer branding across teams or regions Balance global guidelines with local flexibility Build processes that help teams collaborate Use technology and platforms to scale employer branding Prove the value of employer branding to the wider business Build internal communities that drive adoption and momentum The key lesson: Scaling employer branding is about aligning people, processes and technology across the organisation. This episode is part of a series supported by Cliquify - the Employer Branding Operating System for organisations - featuring conversations with in-house practitioners about how employer branding really works inside organisations. Find out more about Cliquify here: https://www.cliquify.me/ Subscribe to the Employer Content Marketing Newsletter here: https://www.employercontent.marketing/ Timestamps 00:00 Scaling employer branding across teams 01:00 Jane Mehringer introduction 03:20 What employer branding looks like at ABB 06:30 Managing stakeholders across the business 11:00 Communities and collaboration 15:00 The role of technology and platforms 19:30 Measuring impact and showing value 24:00 Choosing the right tech stack 29:00 Learning from peers and networks 33:00 Advice for scaling employer branding Connect with Jane here:   / janemehringer