The Secret Behind 1UP Candy’s Explosive Success (And FaZe Rug’s Role) | CREATOR COMMERCE S1E7 скачать в хорошем качестве

The Secret Behind 1UP Candy’s Explosive Success (And FaZe Rug’s Role) | CREATOR COMMERCE S1E7

Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc7 What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core. Topics Discussed: The origin and growth strategy behind 1UP Candy How FaZe Rug became an authentic co-founder — not just a face Equity, royalties, and what creator partnerships really look like Navigating retail launches and the power of viral product experiences Future product categories in protein and kids’ nutrition Key Takeaways: Learn how to structure meaningful creator partnerships beyond sponsorships Discover how to use consumer insights and social trends to build breakout products Understand what retailers really want from creator-led brands See how a lean team used speed, testing, and authenticity to win shelf space Get inspired by how to turn creator influence into long-term brand equity Watch to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!